My experience managing social media

Social should be a featured menu offering for all business plans, student finds

By Molly Peters

Knightly News Reporter

Sometimes when people think about running and owning a business, they discover that they and their small businesses lack in the marketing department.

When it comes to social media, there is a huge market for advertising to target an audience, and that is essentially free.

Social media can have a huge impact on one’s perception of a business, as it is the forefront of what a business stands for, what it does, sells and how it carries its professionalism in the public eye.

Image by Lewis Ogden. Used under the Creative Commons Attribution License. Find more here.

One thing I noticed about one local business I’m employed at was that its social media accounts were lacking the potential community reach they were capable of.  Duke’s Riverside Bar & Grille is a restaurant in Wormleysburg, along the Susquehanna River, and right across from Harrisburg. It is a huge tourist spot for people in the summer, and is a go-to for baseball fans, as the Harrisburg Senators professional baseball team is right across the bridge on City Island.

I knew that when it came time for this project, I would have a huge online audience. When I started, I focused a lot on interacting with the Facebook users who liked and commented, and not as much on the content of the page. Then I realized that in order to draw in people, your page must be interesting and eye-catching, so I started creating content and photos to publish.

So far, I have posted more regularly, and also am interacting with customers daily. The page has rapidly grown in likes, and interactions to posts.

A lot of the techniques and information I have acquired come from my social media certification earned via HubSpot. I was able to pass the exam, and learned about how to keep up with social media, check stats on accounts and traffic to that business via social media. I also learned about what to do in a social media crisis, and how to handle certain situations when they arise. The things I have been learning throughout the course of this project, I have applied to my work with this business and it has been a great advantage.

So far, my experience working with this local business has been gratifying. The ability to see a locally owned business grow and thrive on social platforms is a rewarding feeling for someone working in the world of communications.

Editor’s note: Peters produced this story as part of Professor Paul Miller’s projects in corporate communications course this term.

Have a comment or story idea? Contact KnightlyEditors@CentralPenn.Edu.

Edited by media-club co-adviser and blog editor Professor Michael Lear-Olimpi.